Kia is the newest entry onto the US automotive market, having only arrived in 1994. Its growth shows how a company can win buyer's approval in only a short time, by building better quality cars over the years.
Kia had no competitive advantage or reputation to base its entry on. For many years, it survived by selling the least expensive cars on the market. But that was then.
Kia acquired critical mass and its sales began to build. Some say it was the hiring of former Audi design chief Peter Schreyer in 2006, and his creation of a new…
Kia announced a new record in November; sales of 26,601 vehicles. This is a 48.2 percent increase over the same period last year, and the company's eighth monthly sales record this year. With only one month remaining in 2010, Kia's sales are up 16.8 percent over 2009, and Kia has already exceeded its previous full-year sales record.
Kia's sales were led in November by its US-built 2011 Sorento with 9,618 sold units. Sorento has been Kia's best-selling vehicle every month since January. With the brand's stable of other recently introduced vehicles…