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Bob Lanphere's Beaverton Kia

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Directions Beaverton, OR 97005

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2011 Kia Sorento EX V6

Kia is the newest entry onto the US automotive market, having only arrived in 1994. Its growth shows how a company can win buyer's approval in only a short time, by building better quality cars over the years.

Kia had no competitive advantage or reputation to base its entry on. For many years, it survived by selling the least expensive cars on the market. But that was then.

Kia acquired critical mass and its sales began to build. Some say it was the hiring of former Audi design chief Peter Schreyer in 2006, and his creation of a new…
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