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Kia Starts New Hamster Ad Campaign

The Kia Hamsters first appeared on TV during the 2009 Super Bowl, in a cute TV commercial for the all new Kia Soul. Now, the hamsters are back, and Kia has toughened up the image of these furry little Kia Soul driving creatures.

Kia has already labeled their little hatchback loving hamsters as, "The next big internet star," and is forming a contest around them and the latest music video/commercial.

The contest coincides with the Black Sheep music video campaign for the Kia Soul, in which hip hop hamsters sing "You can get with this, or you can get…
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