Kia Motors Named Official Automotive Partner of LPGA
We here at Beaverton Kia know that our favorite South-Korean automaker is on the rise. Kia provides drivers in the greater Beaverton area and beyond with safe, reliable, and affordable vehicles that continue to impress anyone who takes a seat behind the wheel. Of course, it takes more to market a good vehicle than simply making it though. That’s why Kia recently announced a new venture to make its brand more prevalent in the minds of consumers: Sponsoring the LPGA (Ladies Pro Golf Association).
This move means that Kia will gain more exposure at events and on television, as the association’s official automotive sponsor. More specifically, Kia will be sponsoring eight LPGA tournaments, and they couldn’t be more thrilled.
Of course, we realize that many of you out there may be wondering exactly what makes Kia a good sponsor for the LPGA. Michael Sprague, Vice President of Marketing and Communications for Kia, explains, “Kia is experiencing unprecedented growth and our growing roster of high-profile sports marketing initiatives, including our presence with the LPGA, have led to dramatic increases in consumer perception, awareness and consideration for the brand. Attendance and TV viewership of the Kia Classic tournament has grown, and with the tour’s talented field of exciting young players sparking more interest in the sport, it was an easy decision to expand our relationship.”1
Another interesting aspect of the sponsorship will be the Kia Performance Awards, which will be highlighted throughout the season, which give credit to deserving players. Meanwhile, a special “hole-in-one” Kia will be present on select Par 3 courses when the pros play through.
This latest move from Kia surely means great things for their future. Of course, we also realize that many of you out there are likely more interested in checking out the new Kia models that we carry than learning about their marketing efforts. That’s why we can be easily contacted online or by phone at (503) 526-2191, as well as conveniently located at 12520 SW Canyon Rd Beaverton, OR 97005.
We’re always pleased to help anyone with the tough questions that they can face when considering their next vehicle. Whether it be inquiries about specific models, such as the Kia Soul, Sorento, and Sportage, or a need for more information on financing or leasing them, we can demystify the whole car-buying process. Worried about maintaining your next Kia? We can also shed some light on how our dedicated Kia parts and service centers can make ownership a breeze, so make sure to get in touch with us today!